Marketing Plan

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Based on my research of other films, I plan to market my film using social media, specifically Instagram. Social Media is one of the largest and easiest ways to reach people, especially teens. Since my target audience is the younger generation and they are the majority of people on social media, this will be a great way to market my product. Of course, on top of a social media account there will be billboards, trailers, and online ads. This will hopefully spread the word and persuade people to see the film. I feel as if online marketing would be more beneficial to me then anything else, due to the large array of people it has. I can use online sources to promote the film and hopefully catch someone's eye who is in the same situation, or close to, as the movie. This way they can be curious about the film, and later impacted. 
I also plan to use a trailer as a way to market my film. This way, potential viewers will see the overall idea of the film, and hopefully be engaged enough to watch in in theaters. This is a way to intrigue audience members-using a commercial advertisement.
Also, a billboard would be a smart way to advertise my film. People drive everyday, so it would be coinvent to advertise right to them in their daily schedule. This can interest someone and make them want to know more about the film. Also, some may think it is a popular film because it is on a billboard and may the next big thing. 


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