Audience Engagement Exercise - The Sun Is Also a Star

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The Sun Is Also A Star is a 2019 movie about a girl who's skin cannot touch sunlight, but then meets a boy who loves her for who she is. My film and this movie share the same target audience. This being teens, both products contain young characters and an emotional ride. Posters and trailers were used to market the movie. A persuasive technique that was used was having a boy and a girl being the face of the marketing. This interested teens as they assumed it was a love story. A social media account was created to keep the audience updated and engaged. To market my product, I would release a trailer,social media and a poster. This would hopefully hook any potential customers and alert them that this film is in production.

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