Audience Engagement Exercise - Let It Snow

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Let It Snow is a 2019 movie about a snow storm hitting a small town, forcing the community to come together. The cast consists of mainly youth and the prevailing message is about friendship. Although my film targets a more serious topic, both films target a youth audience and both have a underlying meaning for the product. A trailer was released, interesting many people. To keep the talk going, posters and a social media account was created. This kept the audience excited before the release of the movie. I would use the aspect of a social media account for my film. I think this would create excitement as the film is not out yet.



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